Hitchhiker's Guide To The Protein Shift

Rethinking what's on our plates — and why it matters for the planet 

Food systems account for roughly a third of global greenhouse gas emissions, yet dietary change remains one of the most politically sensitive—and often polarizing—topics in sustainability. What would a meaningful “protein shift” actually look like in practice, across both production systems and everyday consumer choices? 

With a rapidly expanding landscape of alternative proteins—from plant-based to cultivated to fermentation-derived—the conversation can quickly become complex. Each option comes with its own promises and trade-offs, making it difficult to separate real potential from hype. And let's put the cards on the table — which of these new protein sources would you actually put on your plate?  

In this webinar, Martin will cut through the noise, offering a structured overview of the main approaches and protein sources, along with a candid assessment of their opportunities and limitations. What if the…